[London, UK 9th January 2024]

Bee-Herd, a dynamic creative branding and strategy agency, is delighted to announce a significant investment from 1440Sports, a prominent player in the sports marketing industry. This strategic partnership will empower Bee-Herd to expand its service offerings and reach, reinforcing its position as a leader in the creative and strategic sports activation space.

As part of this exciting collaboration, Belinda Prescott-Collins, Founder & Managing Partner of Bee-Herd, will take on the role of Chief Operating Officer and Global Head of Activation and Brand Services at 1440Sports. This move solidifies Bee-Herd’s standing as a respected player in the industry, with a demonstrated ability to drive creative and strategic excellence.

Belinda Prescott-Collins expressed her enthusiasm for this significant development, stating, “This marks an exciting milestone for Bee-Herd. Our partnership with 1440Sports has been a testament to our shared vision and collaborative approach. Over the past year, we’ve seen remarkable global partnerships emerge from our joint efforts. This investment is a logical progression towards the continued growth and success of both organisations.”

Ricky Paugh commented on this transformative moment, stating, “This is one of the most exciting moments in both of our businesses young histories. We’ve set internal records this past year for revenue, EBITDA, partnership creation revenue, and activation client growth. Collaborating with Bee-Herd, will not only allow us to better service our new and existing clients but Belinda as COO will professionalise the organisation and prepare us to go even further faster. We enter the next era of 1440.”

This strategic investment from 1440Sports will enable Bee-Herd to enhance its service portfolio, delivering cutting-edge solutions to clients in need of comprehensive brand building, website and content creation, public relations, and social media management. The synergies between the two organisations will create new opportunities for innovation and excellence.

Read more about the global activations delivered by the team here:


For media inquiries, please contact:


Ricky Paugh – Founder and Managing Partner


[email protected]


Belinda Prescott-Collins – Founder & Managing Partner


[email protected]

[email protected]

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