In a historic collaboration that has sent shockwaves through the worlds of education and motorsport, Udemy has proudly become the Official Learning and Skills Partner for the iconic McLaren Racing Family. This innovative partnership marks a significant milestone in both industries, showcasing Udemy’s commitment to skills transformation and McLaren’s dedication to driving high performance across their entire team. Let’s dive into the details of this ground-breaking alliance and the pivotal role played by Bee Herd in empowering 1440Sports to bring it to life.

The Unprecedented Partnership

In a world-first sponsorship deal, Udemy has secured sponsorship rights for all four of McLaren’s physical race series, including the McLaren Formula 1 Team, Arrow McLaren IndyCar Team, NEOM McLaren Formula E Team, and NEOM McLaren Extreme E Team. This ambitious venture represents a perfect blend of cutting-edge technology and elite motorsport, and Udemy is at the heart of it.

Aligning with Excellence

Udemy, as a leader in skills transformation, is poised to help McLaren Racing achieve its mission of reskilling and upskilling its entire team for superior performance. Daniel Gallo, Chief People & Sustainability Officer at McLaren Racing, expressed his enthusiasm for the partnership, emphasizing the importance of Udemy’s support in the team’s upskilling journey. He stated, “We are thrilled to welcome Udemy to the McLaren Racing family. Here at McLaren, we believe that our people are our biggest advantage, and we are proud to have Udemy on board to support our team’s upskilling journey.”

Udemy’s Commitment to Excellence

Greg Brown, President and CEO of Udemy, echoed the excitement, highlighting Udemy’s commitment to helping McLaren Racing maintain a high-performing team. “We are excited to partner with McLaren Racing to develop their entire team, from those in the driver’s seats and pit lanes to those running the business in their corporate offices,” he said. Udemy’s cutting-edge course content is set to keep McLaren ahead of fast-moving trends in technology and business.

Bee Herd – Supporting Success

Bee Herd played a pivotal role in supporting 1440Sports to deliver this monumental partnership. Their expertise and strategic guidance were instrumental in navigating the complexities of sports marketing and partnership development. Bee Herd’s unwavering support helped 1440Sports to not only secure the deal but also to seamlessly orchestrate the entire launch plan.

Internal and External Impact

The internal launch within Udemy was met with tremendous excitement, creating a palpable air of anticipation. However, the real spectacle was the global external launch on November 14th, which captivated media outlets worldwide. The “first of its kind multi-racing sponsorship deal” garnered extensive media coverage and dominated headlines, solidifying Udemy’s and McLaren Racing’s positions as trailblazers in their respective domains.


The groundbreaking partnership between Udemy and the McLaren Racing Family is a testament to innovation, collaboration, and the pursuit of excellence. This historic alliance showcases the potential of cross-industry partnerships and the transformative power of education. With the empowering support of Bee Herd, 1440Sports, Udemy, and McLaren Racing have set a new standard for what is possible when visionary brands come together. As they embark on this exhilarating journey, the world watches in anticipation of the remarkable achievements that lie ahead.

Join us in celebrating this incredible milestone and recognise the invaluable contribution of Bee Herd in making this achievement possible!

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