There are few businesses without an online presence, information at our fingertips has become the norm. The opportunities the ever-expanding world wide web is presenting us are limitless, so many businesses have crossed previously unattainable borders, and people have built multi-million-pound businesses from their kitchen. Most businesses will have a website, but what is the real importance of having a digital presence, why is it important to have a well-built, attractive, and functional website?
Credibility and Trust
Without a website, many people will question your legitimacy. Even for B2B organisations, a website presents visibility and insights into your organisation. High-investment products or services have a longer buying process naturally and a well thought out website is a huge part of that process as they build relationships and trust with the brand to influence their final decision.
Brand
Bee-Herd loves branding, and a good brand can distinguish you from competitors. A website is a perfect place to establish your identity amongst other providers by highlighting what you offer, company ethos and personality. People will be able to immediately begin building a rapport with your business if your brand strategy is on point.
Lead generation
When someone finds your business online and has an interest in your product or service, they can become a lead. Having a lead capture and nurture process for prospective leads is massively valuable as they work their way through the decision-making process. Do not forget though, getting a lead is not where it ends, make sure you have a brilliant nurture plan in place to keep your organisation top of mind.
24/7 access
The major advantage of having a website is it operates outside your business hours and location, doing a lot of the demanding work for you and allowing customers to look at your information at their convenience. For customer support, there are significant cost savings for using an online platform to deliver customer support, with FAQs and chatbots to limit the amount of personnel that are required.
Marketing
If you are leveraging online marketing, then it is likely that you will need a website or landing page to direct traffic too. A website provides a central hub of activity for various digital marketing efforts, getting people on your website provides valuable insights and boosts SEO. Without a website, we are sending them into the abyss!
Growth
For any business serious about a growth a website will leverage that, building relationships with customers, enable you to reach new locations and markets, improve your brand credibility and leverage your marketing efforts.
If you want your website to work for you, get in touch with us today.
